How do I generate leads in digital marketing?

You will always need a funnel to generate leads.

Let’ see how you can create a funnel for generating high-quality leads.

But if you have already created and not getting leads then try these methods, it will help you.

Funnels are divided into 3 or 4 stages of the customer goes through before he buys a product/service.

The best funnel model is the AIDA it works for most businesses.

A: Awareness

The first thing is that you need to make people aware of your brand.

Methods for making people aware;

1. Create content and post daily on social media.

2. Create blogs to attract your audience from search engines.

3. Run ads if you want to attract a wider audience.

Now your customers know your brand.

Let’s move to the next step.

I: Interest

Now you need to create interest in your audience.

Methods for creating interest;

1. Talk about the benefits of your product.

2. Educate the audience about your product.

Step number three

D: Desire

1. Think of what types of desire do your target audience has or what type of goals people can achieve with the help of your product/service.

2. Hit the pain points of your audience.

3. Tell your audience how your product helps in achieving their goals or how it can help in solving their problems.

Last step

A: Action

Now you need to create a call to action.

It is the last step for the funnel and it has to be great other-wise your whole funnel will collapse.

Methods for creating CTA

1. Use 3 or 4 words only like, I want this, I want now, Achieve your goals now, etc.

2. You can use even 1 or 2 words like buy now, Download.

3. You can use fear of missing out (FOMO).

If you are creating a funnel for products and your order value is high then first try to offer something for free like coupons or e-book, checklist and take their emails and nurture those emails make a connection by educating them and then sell it to them.

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Thanks for giving your time.

I hope you get to know about how to use funnels in Digital marketing.

If you have any questions related to it then drop them in the comment box.