How do you plan your social media marketing strategy for 2021?
Creating an effective social media for growing your brand in 2021 is SUPER IMPORTANT.
In this answer/article
You will get to know:
How to create the right social media strategy.
How to create a content strategy.
What to do if things went wrong.
Key points about a social media marketing or 2021
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First comes the target audience you need to understand your audience needs, pain points, problems, challenges, etc.
For a better understanding of your audience create a persona.
It will help you easily identify your target audience.
How they like to communicate.
The better understanding of your audience you have the more effectively you can market it.
Next comes the;
Goals
Setting the right goals is important because it will help you in identifying a proper direction.
Create SMART goals.
S: Specific,
I want to increase sales: it is not specific
But;
I want to increase sales using Instagram.: it is now specific.
M: Measurable, I want to increase sales by 5%.
A: Attainable, it is attainable because we have 2k+ followers on Instagram.
R: Realistic, This goal looks real because we have set the right targets.
T: Time, I will increase sales by 5% in 2 months.
SMART GOAL WILL BE:
I want to increase sales by 5% using Instagram marketing within 2 months.
Create goals that get aligned with your business goals.
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Next comes the;
SWOT Analysis
Yes, you can use swot analysis in social media marketing.
Let’s how you can apply it.
STRENGTH AND WEAKNESS ARE INTERNAL FACTORS SO WHILE ANALYSING THEM ALWAYS THINK IN TERMS OF INSIDE OF YOUR COMPANY.
First, write down all the strengths of your business.
Find out what strength does your marketing team has, what are they good at.
Second is the weakness, what are the weakness does your marketing has, how you can overcome them.
For example, You don’t have a good designer who can design amazing content.
You don’t have a social media manager who can manage your business’s social media marketing like content creation, analysis, designing, scheduling content, etc.
OPPORTUNITY AND THREATS ARE EXTERNAL FACTORS SO WHILE ANALYASING THEM ALWAYS THINK IN TERMS OF OUTSIDE YOUR COMPANY.
The third is an opportunity: Do you have any new marketing opportunity like your competitors are not creating content on YouTube but there is a good number audience present on it and you can create and post content.
Threats: Identify the types of threats you might get while social media marketing.
For example; You thought to run ads on Facebook and Instagram but due to the new update of ios, your ads might not get good conversions.
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After conducting SWOT Analysis.
Analyze your competitors’ social media accounts.
What type of content do they post.
How much are they posting?
Topics around which they create content.
See how their audience interacts with them.
Check the comment sections to get more information about them.
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Next comes the Content strategy.
Content Strategy
Fist select the social media platforms
Identify all the social media platforms where your target audience is present.
Identify the format of content you are going to post.
How many pieces of content are you going to post per week.
Find the different categories around which you can create your content.
Find the topics in which your target audience is interested.
Educate your audience through your content about your product/services.
Create a content calendar so that you easily plan, create and schedule your content.
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Analyze
Track the post which is most like, comment, share, save, etc by your audience.
Identify the right time of posting
Identify the right sets of hashtags.
Check the metrics which you have set for achieving your goals.
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Improve
Now you know what type of content is working for your audience.
Now you know how much time it will take to achieve your goal if everything seems fair then it is good.
BUT;
If you think that you are not going to achieve goals within the time limit then change your content strategy.
Identify why it not happening.
Run ads to reach a wider audience.
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Key points for 2021
- Start collecting user data in order to make right and effective decisions.
- Instagram, YouTube, and Linkedin are the best social media platforms consider them while selecting your social media platforms
- Video content is the next key to attracting your audience.
- Focus on creating different types of pieces of content. (memes, around trending topic).
- Use ADS/ influencer marketing to reach out to a wide audience.
Thanks for giving your time.
I hope you get to know how to create a social media marketing strategy.
If you have any questions related to it then drop them in the comment box.
