Most effective Social media platform for acquiring CLIENTS.
Want to know which is the most effective channel to acquire new clients in 2021?
It varies from business to business.
It also depends upon your target audience and your efforts on each channel.
Let see how you can find the most effective channel for acquiring clients.
First is the thing that you need to find the platforms on which the majority of your target audience(clients) are.
They may be on Instagram, Linked In, YouTube, Facebook, etc.
Check the demographics of each platform and then see which matches with your buyer’s/customer persona.
Then understand how your audience uses the platform.
Are there any specific trends they follow or there might be a shift in the use of the platform?
For example;
There is a new platform called clubhouse and now (8/03/2021) it is in a growing stage so we don’t have clear demographics for it, moreover, most of us don’t know how to use it effectively.
Might be your most active audience has shifted to this platform and that means you should also be there.
But before being on the new platform first educate yourself and a create strategy on how you will use the platform effectively for your brand.
Now you need to create a strategy that how you will create and use content to attract, engage, and ultimately turn your audience into your paying clients.
Start building trust with your audience.
Second thing is that you need to analyze your efforts.
See what is working for your brand.
Find the best or hot topics (the topics which your audience likes to engage) for your audience.
The benefit of these hot topics is that you can create content and your audience will easily get attracted to your brand.
Ultimately you need to nurture your audience on each platform.
Post content on each platform, engage with them, and then check which platform is getting the best results for your business.
Remember that finding the most effective channel for your brand takes time because you need to post content on platforms for a good time to build your brand.
Follow on Marketerarpit on Instagram for valuable content on marketing
___________________________________________________________________
I hope you get to know how to find the MOST effective SOCIAL MEDIA platform.
Thanks for giving your time.
If you have any questions related to it then drop them in the comment box.
